A digitally native brand is exiting brick-and-mortar. E.L.F. Beauty on Tuesday said it would close all 22 of its stores as it looks to focus on expanding its brand in national retailer and digital channels.... read more ›
The Oakland-based company (whose name stands for Eyes, Lips, Face, in case you were wondering) was founded in 2004 by two beauty obsessives who wanted to create affordable makeup after they noticed that there were often expensive cars parked outside of 99-cent makeup stores.... read more ›
In fact, Walgreens offers a shade matching service with technology that looks similar to the Sephora Color IQ skin tone scanner specifically for their foundation. So not only do you get scientifically matched, but you can swatch right there to see it in person.... view details ›
16HR COVERAGE: The e.l.f. 16hr Camo Concealer is a full-coverage, 16-hour wear concealer which conceals, corrects, contours and highlights for flawless skin. The shade Fair Warm is fair with yellow undertones.... see more ›
It's with heavy hearts that we announce that E.L.F. has announced the closure of all of its brick-and-mortar stores. The makeup and skin-care favorite will close all 22 of its stores — in-store sales accounted for only 5% of the brand's sales in 2018.... see more ›
Controversies of the Elf on the Shelf
Some argue that imagination requires pretending, and to pretend that the Elf on the Shelf comes to life at night would require knowing that it does not actually do so. Many others have a broader definition of imagination that includes pretending but does not require it.... see more ›
Founded in 2004 by makeup enthusiasts Joseph Shamah and Scott Vincent Borba, e.l.f. is a vegan, cruelty-free makeup brand that's taken the world by storm. With most of the brand's products ranging from $3-$10, e.l.f. believes that high-quality products shouldn't have to be incredibly expensive.... view details ›
One of the first affordable makeup brands that comes to mind is e.l.f., a California-born company that has been put on the map due to its effective results and incredibly low prices.... see details ›
Our products are manufactured overseas, mainly in China. We have strict quality control procedures to ensure that our products are free from lead and hazardous materials. Please note that we do not sell our products directly in China, due to our cruelty free policy.... view details ›
While supplies last on Walgreens.com, there is a limit of one free sample bag per transaction, per household.... view details ›
The drugstore chain has removed all tester bottles of sunscreen, fragrances, cosmetics and other personal care items.... view details ›
Even though we LOVE Sephora and could self-sufficiently spend hours looking at and testing new makeup products, drugstores like Walgreens, CVS, Walmart, Target and even the grocery store are fantastic place to find affordable makeup that meets these needs.... continue reading ›
No matter your skin type or how much you wear, though, you'll find that this CC cream is wildly comfortable — and only gets more so as the hours pass. That's probably because, like most other products in this category, it's packed with skin-friendly ingredients like hyaluronic acid, niacinamide, and glycerin.... read more ›
It is nice and light with decent coverage, and doesn't feel as heavy or drying as my previous foundation. The only reason I give it 4 instead of 5 stars is that I'm not a fan of the smell, and I did have to apply a good amount of concealer for fuller coverage. For the price, it's amazing and I would buy again!... read more ›
Overall, e.l.f. is a dependable brand for good-quality makeup, which is surprising considering how inexpensive their products are.... see more ›
NYX, e.l.f. Cosmetics, and L'Oréal are some of the drugstore brands you can't find at Sephora.... continue reading ›
Fun fact: Producers wanted to feature the famous Macy's 34th street location, the largest store in the world, but Macy's refused to have their name used. So they settled on Gimbels, a now defunct NY department store–the exterior was shot at 5th Avenue and E 30th St and decorated with CGI.... read more ›
Affordable label, e.l.f Cosmetics is in India. And here are the exact shades that suit Indian skin tones. If you, like us are wondering what makes e.l.f Cosmetics a cult label and which shades best suit Indian skin tones, take a look at our advice on the best e.l.f Cosmetics to buy.... view details ›
By age eight, kids begin to acknowledge the unlikeliness of one man travelling the world in a single night. The good news? If you started the tradition of Elf on the Shelf in your household, you can likely send the elf into early retirement around your child's eighth Christmas.... continue reading ›
Elf on a Shelf is canceled in 'spying' controversy over fears toy is sending bad message to kids. EXPERTS have called for Elf on a Shelf to be canceled amid bizarre claims the beloved Christmas tradition normalizes "surveillance by authorities."... view details ›
The Elf on the Shelf tradition can be started at any age, but most parents recommend waiting until your child is between the ages of 2 and 3. They claim it's the perfect sweet spot for children to appreciate and understand the elves' magic while establishing this family tradition at a young age.... view details ›
- ColourPop Cosmetics—6,883,000 annual searches.
- Lush—5,668,000 annual searches.
- Glossier—5,034,000 annual searches.
- Morphe—4,982,000 annual searches.
- Olaplex—4,641,000 annual searches.
- The Body Shop—4,056,000 annual searches.
- Clinique—3,171,000 annual searches.
e.l.f products are most commonly found in Target. In March 2010, e.l.f.'s $1 and Studio line of products were placed in over 700 Target stores, with most individual items prices at $1 and $3. Another Target expansion to include most outlets happened in March 2011.... see more ›
Sign Up For E.L.F Beauty Rewards: Get a Free Putty Primer
Join the E.L.F Beauty Squad and Get a free putty primer with any order on elfcosmetics.com. To join, enter your email address and create your password.... continue reading ›
The collection features nourishing ingredients, including oat milk and niacinamide, that are gentle and safe for sensitive skin while keeping skin looking and feeling healthy. Pure Skin is also fragrance-free, and like all e.l.f. Skin products, formulated without parabens, sulfates and phthalates.... see details ›
If elf is an acronym for eyes, lips, face, it is also correct to call it ee-el-eff.... read more ›
We are opposed to human trafficking, forced labor, child labor, harassment and abuse, and other violations of human rights at any level, and we are committed to ensuring that the manufacturers and suppliers we work with meet our standards.... see details ›
All e.l.f. products are formulated without parabens, phthalates, formaldehyde, nonylphenol ethoxylates, triclosan, triclocarban, toluene, coal tar, lead, mercury, acrylamide and hydroquinone.... see details ›
e.l.f. has been and still is 100 percent committed to being cruelty-free and vegan. The cosmetics company uses only animal-free materials. All its brushes and false eyelashes are 100 percent synthetic. Animal hair is never used.... view details ›
The Walmart free sample program is no longer running.
Companies send these samples to Walmart to give out to people like you in hopes of you purchasing a full-sized product in the future. Walmart lets you request these samples of products in just a few minute's time directly from their website.... read more ›
Using Coupons With BOGO Sales: According to Walgreens' coupon policy, when items are featured in a Buy one Get one Free promotion, at least one product needs to be purchased. A maximum of one BOGO coupon is permitted per two qualifying items in a BOGO offer.... view details ›
Walgreens recently announced a new loyalty program tied to its beauty department with the launch of Beauty Enthusiast, a beauty club within its Balance Rewards loyalty program. Cardholders who register for Beauty Enthusiast gain additional rewards on beauty and personal care items, as well as other benefits.... read more ›
- Best Foundation: Revlon ColorStay Liquid Foundation. ...
- Runner-Up, Best Foundation: IMAN Cosmetics Luxury Concealing Foundation. ...
- Best Concealer: NYX Professional Makeup Can't Stop Won't Stop Contour Concealer. ...
- Best Powder: BLK/OPL True Color Soft Velvet Finishing Powder.
Take a good look at the veins on your wrist under natural light for an easy way to determine your undertone. If your veins look green, it is likely you have warm undertones; if they are blue/purple, you have cool undertones. If they appear blue/green or match your skin colour, you most likely have neutral undertones.... read more ›
The only real difference between drugstore and high-end makeup is the price. The price. That's really the only thing left distinguishing drugstore and high-end makeup.... view details ›
BB cream is a hydrating makeup that's ideal for dry skin. It's like a tinted moisturizer, but with added skin care properties like brighteners and mineral SPF. Meanwhile, CC cream has more coverage than BB cream. It's also lighter and more matte, so it's best for oily and acne-prone skin.... continue reading ›
e.l.f. Camo CC Cream | Color Correcting Full Coverage Foundation with SPF 30 | Deep 510 C | 1.05 Oz (30g)... see more ›
The e.l.f. Cosmetics Camo CC Cream is a medium-to-full coverage color correcting foundation with SPF 30 protection.... view details ›
The Elf Poreless face primer is silicone based. It has Dimethicone as a first ingredient. This primer feels lightweight and it goes on easily.... read more ›
What is it: A lightweight liquid foundation that naturally blends into skin (and hydrates while you're at it). Previously called Flawless Finish Foundation.... continue reading ›
- 1 Dior Forever Clean Matte Foundation. Dior. ...
- Drugstore Deal. ...
- 3 Pro Filt'r Hydrating Longwear Foundation. ...
- Drugstore Deal. ...
- Drugstore Deal. ...
- 6 Bye Bye Foundation Full Coverage Moisturizer. ...
- 7 Luminous Silk Liquid Foundation. ...
- 8 Born This Way Foundation.
Cosmetics. The Oakland-based company (whose name stands for Eyes, Lips, Face, in case you were wondering) was founded in 2004 by two beauty obsessives who wanted to create affordable makeup after they noticed that there were often expensive cars parked outside of 99-cent makeup stores.... view details ›
- Acne Fighting Putty Primer. e.l.f. Cosmetics. ...
- Bite-Size Face Duo. e.l.f. Cosmetics. ...
- Camo CC Cream. ...
- Liquid Glitter Eyeshadow. ...
- Hydrating Camo Concealer. ...
- Electric Mood x Tiana Major9 Feeling Lucky Eyeshadow Palette. ...
- Gentle Peeling Exfoliant. ...
- e.l.f. Cosmetics Jelly Pop Juicy Gloss.
Weightless feel on the skin. Creates a soft glow without shine. Setting powder smooths the look of pores and fine lines. Talc-free.... view details ›
Be honest with your child.
Tell him/her that the Elf on the Shelf is something parents do to make the Christmas season a little more fun for kids, and you are sorry he/she is so smart to have figured it out too soon but Santa (or you) will be proud of him/her for letting siblings/friends continue believing in the elf.... see details ›
All elves and Elf Pets® hibernate until they are adopted by a family and given a name.... see details ›
Explain in the letter why he/she is coming to their house and what he is going to do. Grab the awesome Elf on the Welcome Shelf Letter that you can print out. Read the Elf on the Shelf Book. Once your elf arrives read the book to your kids, the book tells the whole story about the Elf.... read more ›