What makes a good logo your answer?
A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message.
A great logo is distinctive, appropriate, memorable, practical and simple in form. It conveys the owner's intended message, as well as being able to be printed at any size while remaining effective without color needed.
The visual elements of a good logo. Logos are usually comprised of typography, graphics, and color schemes. These are visual design elements, and their quality can be subjective. Even so, good logo designers use brand research and logo design principles to optimize these elements.
So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience.
A logo refers to an image, emblem, or symbol used to represent something. Usually, a logo represents a company, organization, product, or service, and is equivalent to a trademark. The image shows the logo of Computer Hope.
Logo brand, Style, Colours, and font are the four basic elements of logo design. It is a crucial part of the design process where you must put in a lot of thought and effort to come up with something unique and distinctive.
- Simplicity. “I strive for two things in design: simplicity and clarity. ...
- Relevance. “Socrates said, “Know thyself.” ...
- Versatility. “Beauty is the harmony of form and function.” ...
- Uniqueness. “Insist on yourself; never imitate.” ...
- Memorable.
A logo should be easily recognizable as a representation of your brand. Legibility is vital, so beware of over-designing. A logo with clean, simple design elements quickly and easily conveys brand identity. The best artistry in excellent logo design is where simplicity and creativity meet.
- 33% of the top 100 brands use the color blue in their logo.
- 80% increase in brand recognition with a colored logo design.
- In 1957, two most popular fonts for logo, Helvetica and Univers were created.
- 2 fonts in logo designs are advised for designers to use.
A logo (abbreviation of logotype; from Ancient Greek λόγος (lógos) 'word, speech', and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
How do you define your logo?
A logo is a symbol or design used to identify a company or organization, as well as its products, services, employees, etc. In its simplest definition, a logo identifies. It's how your company is recognized and remembered among others. It also functions as the face of your business.
In the most simple terms, a logo is a symbol comprised of words, images, and colors that is used to identify a brand or product. Specific types of logos come in all different shapes and sizes that run the gamut from simple text logotypes to abstract logo marks (we'll go into more detail about those soon).
So, your logo needs to clearly communicate who you are and what you do in an instant. From concept to roll-out, there's much to consider when boiling your brand to a single mark. However, a great small business logo only needs three things: great typography, simple colors, and a strong visual element.
An effective logo should have a design that conveys your brand personality, a style choice consistent with your identity, your business name, and a relevant color choice.
Graphic design elements such as colors, typeface, line, shape, negative space, etc. are crucial in creating a logo design. A strategic use of these elements can even help build your brand identity of business in the market. Each of these elements plays a crucial role in defining your company.
The 6 key principles of logo design to know about:
Originality. Versatility. Scalability. Balance & proportion.
The five basic categories of logo styles are: wordmarks, lettermarks, brandmarks, combination marks and emblems. This post is going to explain how each category is defined, give you some famous examples and explain when and why they should be used.
- It's simple. It's easy to fall into the trap of thinking that your logo needs to be complex, but the best logos are often the most simple. ...
- It's memorable. ...
- It's timeless. ...
- It's relevant. ...
- It has high-quality typography. ...
- It contains the appropriate colors. ...
- It's versatile.
The key visual is an image motif that is used in campaigns in order to enhance brand recognition. Often, the key visual is more strongly associated with the brand than the logo itself, so the development of a key visual can be very important. The key visual should be easily and quickly grasped.
- Understand the purpose of your logo.
- Use a color that makes your logo stand out.
- Get familiar with different types of logos.
- Balance your design elements.
- Make your logo versatile.
- Get help from an expert.